It’s not possible to browse the web without an adblocker now.

I always use Firefox with ublock origins for web browsing on all of my computers, so when people are complaining about Youtube ads, I generally can’t relate. However, I have multiple browsers installed on my phone, without setting a default one, and sometimes when I choose chrome to open a link, the webpage will be so full of ads and leaves no readability left at all, that I have to reopen the link with my beautiful Opera browser (it’s the undisputed best mobile browser).

When I want to call out the retardness of the blog owners that let ads run their posts over and make them literally unreadable, it came up to me that what they do actually make sense, at least in the short term. So the point of those articles is to make people click on them and see the ads. Whether or not the rest of the contents are readable doesn’t concern them at all. Even if the contents are very good, most people will still just scroll by and forget them, without sharing the posts or rereading them in the future. Therefore, there’s literally no incentive for them to produce readable content, as long as randos on the web will click on your articles.

In the long term tho, the equilibrium will be people not clicking those random pages in the search results anymore, but appending the sites that they trust to the keywords, for example, reddit. And I would imagine that the ads revenue they get in this kind of equilibrium, will be less than if every website cap the amount of the ads so that they’re still useable or readable to those without adblockers.

It’s just unfortunate that for a random website on the Internet, if the goal is to get the most ad money, the best strategy is to follow the norm and fill your website with as many ads as possible, without considering the readability, because you alone can’t change the world, even if you choose to retain your website quality, you wouldn’t get more tractions unless you’re a big player like those news outlets, so you’re basically just giving up on your ad revenue.